Eight limbs of a Yoga Instructor’s Website
1 Grow your newsletter list
An e-mail newsletter is a great way to keep clients focused on how yoga benefits them. Including specials, and information that can help keep their lives in balance. Your website should have a place for potential clients to sign up and receive an e-mail (a special offer is good too) from you.  Your newsletter should be brief with a targeted topic.  A related quote, a special offer, and a brief note from you, along with an article and that’s it.  The first is the hardest but there are many tools out there that can help you along.  Monthly or bi-weekly, a newsletter is a great way to keep your clients on the pulse of what is going on in your office and why your yoga class extends beyond the mat and far exceeds expectations.
2 Answer New students Frequently Asked Questions
You have the advantage. You went to school and have studied and practiced hundreds of hours of yoga. Potential students have many questions, from the very basic, to the specific. A simple page dedicated to answering frequent questions as well as those that relate to your area of expertise gives you a point to direct people to where they can get answers.  Developing this page can also help you sharpen your answers. People have questions about yoga and when they find out that you are a yoga instructor the list of questions is often the same. The clarity of your response speaks volumes for your professionalism, this is not the place to be verbose, people want you to be concise, and they respect you a bit more when you are.
3 Give easy access to directions
Where is the class? New students always ask, and those scanning the internet for your classes want to know just how far you are and how easy it is to get to you.
Including a link to directions is key, and it should be on every page, along with your phone number. A simple contact page just doesn’t do enough, any page related to your services should have your address and contact information. If you teach in multiple studios you can provide links to each class you teach.
5 Post events and updates
Inviting people to your office is a great way to get existing clients to bring their friends(read ‘new clients’) and potential clients to see your office. Whether
it’s a workshop, a talk, or simple celebration hosting an event is a great way to bring more business to your door.   People notice when websites haven’t been updated
for a long time, even a simple note about changes or current events keeps the information on your site fresh which shows your clients that you are ‘in business’ . Adding a feeling of professionalism and quality of service that you want your clients to see.
4 Share Testimonials
People wonder what others think of your service, whether the testimonial comes from a best friend or even a stranger, a Testimonials page is a great way to get your client’s success stories and praise for your service in front of potential clients.   Our easy system has a way for clients to enter themselves (if you ask they likely will) and you also have administrative power to enter written testimonials into the page.  Simply the first name or even initials along with where they’re from and that’s all you need.  On my personal website I have found this page to be frequently hit and referred to by new clients.  Testimonials can really elevate your practice.
6 What style of yoga do you do?
There are many styles and even brands of yoga.  Most newbies don’t know their asana from their vinyasa.  You should put in words what class is like, if you have trouble ask your students what they think of your class, whether you ask open ended or for simply three words that describe your style of teaching, it can help not only to describe it to others, it can also provide excellent insight into just what your students receive from practice. A simple paragraph describing what your class is like can give potential students a little primer for what class with you is like.
7 Give them other ways to receive more
Links can serve many purposes.  It can help with your websites SEO(search engine optimization) and it can also give a little boost to how you are seen as a professional.   If you are in tune with information that is perrtinent to students and your style of yoga, it shows.   Not everything can be covered on your site, posting links to great information elsewhere does not go unnoticed.
8 Design speaks
Color and structure are important.  They clearly present your message without words. DIY is great, but there are times when professionals are well worth it.  It’s about having the right tools.  You want your message out there, we keep the message yours but give you our expertly crafted design. We want you in control of your website and we’ll even keep you posted on trends and what works for others in your profession.  Learning HTML and css takes time and energy that you could be focussing on your practice.
IMAhealthpro.com is dedicated to getting you noticed.  For more ways to improve your web presence enter your email in the box to the left.
