Five Elements of a Professional Acupuncturist’s Website
1 -Â Grow your newsletter list
An e-mail newsletter is a great way to keep clients on point with your services, specials, and information that can help keep their lives in balance.
Your website should have a place for potential clients to sign up and receive an e-mail (a special offer is good too) from you.  Your newsletter should be brief with a targeted topic.  A related quote, a special offer, and a brief note from you, along with an article and that’s it.  The first is the hardest but there are many tools out there that can help you along.  Monthly or bi-weekly, a newsletter is a great way to keep your clients on the pulse of what is going on in your office and why your acupuncture service exceeds expectations.
2 -Â Answer Clients’ Frequently Asked Questions
You have the advantage. You went to school and have studied and practiced your craft. Potential clients have many questions, from the very basic, to the specific. A simple page dedicated to answering frequent questions as well as those that relate to your area of expertise gives you a point to direct people to where they can get answers.  Developing this page can also help you sharpen your answers. People have questions about acupuncture and when they find out that you are an acupuncturist the list of questions is often the same. The clarity of your response speaks volumes for your professionalism, this is not the place to be verbose, people expect you to be concise, and they respect you a bit more when you are.
3 – Give easy access to directions
Where’s your office? Clients always ask, and those scanning the internet for your services want to know just how far you are and how easy it is to get to you.  Including a link to directions is key, and it should be on every page, along with your phone number. A simple contact page just doesn’t do enough, any page related to your services should have your address and contact information.
4 -Â Share Testimonials
People wonder what others think of your service, whether the testimonial comes from a best friend or even a stranger, a Testimonials page is a great way to get your client’s success stories and praise for your service in front of potential clients.   Our easy system has a way for clients to enter themselves (if you ask they likely will) and you also have administrative power to enter written testimonials into the page.  Simply the first name or even initials along with what town the client is from and that’s it.  On my personal website I have found this page to be frequently hit and referred to by new clients.  Testimonials can really elevate your practice.
5Â Post events and updates
Inviting people to your office is a great way to get existing clients to bring their friends(read ‘new clients’) and potential clients to see your office. Whether it’s a workshop, a talk, or simple celebration hosting an event is a great way to bring more business to your door.   People notice when websites haven’t been updated for a long time, even a simple note about changes or current events keeps the information on your site fresh which shows your clients that you are ‘in business’ Adding a feeling of professionalism and quality of service that you want your clients to see.
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