All sites, especially those in the wellness industry, should have a newsletter.   Keep clients and even may-be clients informed about your practice, schedule, and even current events.

You:  Current Events?

IMA: Yes, current events.   Especially those  in  your field like new  technologies, recent study findings, new techniques, the list goes on really. Just be sure topics are in-line with your practice philosophy.

You: How often should I write a newsletter?

IMA:  How often you make connections with clients is up to you.  Some simple math though,  once a month equals twelve, once a week equals fifty two; one of these or any number between should be sufficient.

FYI:  Statistically, it takes about seven “connections” before you can consider yourself memorable to a client.

You: That seems like a lot of writing.

IMA: You don’t have to write War & Peace each time.   Here’s a few items your newsletter should have.

1. Quote someone famous (Try to tie it in with the subject of your newsletter)

2. Subject – Pick a topic.  Say it’s August, you’re a chiropractor who has these great backpacks that could save the spines of millions of children. What do you think you should write about?

3.  Study results with your take.   Take the most recent finding in the International Journal  of Massage Therapy and Bodywork and then, put it in language that even I can understand.

4. You weren’t going to forget to put your business hours, contact info, website, or any classic contact info, were you?

5. Coupon:  Free yoga class for May birthdays, 25% OFF hip alignment with shoulder rotation, surely there’s something you can put near the bottom.   Think of it as a reading test.    If you don’t think anyone is reading, put something really funny, but always make good on the offer. (That’s a note from our Legal Department.)

6.   A simple 1-2-3 or bulleted list can highlight information and grab attention.  (Bonus Points for staying on Topic).